For Immediate Release: Thursday, January 6, 2005

For more information, contact Dr. Douglas Lonnstrom at 727-939-3774.

 

Fourth Quarter Consumer Confidence Dips for Major NYS Regions:

Shaky start to the quarter dampens consumer confidence in every region

The Albany Region Continues to Lead in Current, Future, Overall Confidence

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Loudonville, NY –  Consumer confidence fell precipitously in several regions of  New York State in the fourth quarter, according to the latest Quarterly Consumer Confidence survey released today by the Siena (College) Research Institute (SRI).  At 84.6, the Albany region continues to have the highest consumer confidence in New York State; at 71.6, the Buffalo region has the lowest.

 

Overall confidence is up:

- nowhere

 

Current confidence is up:

- nowhere

 

Future confidence is up:

- nowhere

 

Overall confidence is down:

 3.3 points in Albany to 84.6 (#1)

2.6  points in NYC to 79.3 (#2)

2.8 points in Rochester to76.8 (#3)

4.3 points in Binghamton to 75.4 (#4)

3.8 points in Syracuse to 74.4 (#5)

1.6 points in Buffalo to 71.6  (#6)

Current confidence is down:

4.1 points in Albany to 93.6 (#1)

1.1     points in Buffalo to 84.9 (#2)

7.5 points in Syracuse to 84.9 (#2)

4.1 points in Rochester to 83.4 (#4)

1.1 points in NYC to 83.0 (#5)

6.5 points in Binghamton to 82.2 (#6)

Future confidence is down:

2.7 points in Albany to 78.8 (#1)

3.6 points in NYC to 76.9 (#2)

1.9 points in Rochester at 72.5 (#3)

3.0 points in Binghamton to 71.0 (#4)

1.5 points in Syracuse to 67.6 (#5)

2.0 points in Buffalo to 63.0 (#6)

 

“The last quarter of 2004 was a very volatile one for consumer confidence,” notes Dr. Douglas Lonnstrom, Siena College professor of finance and statistics and SRI Director. “In October and November, we saw high energy prices, low job creation, rising interest rates, a slow start to holiday buying, and a drifting stock market. In December, the economy bounced back: energy prices came down, the stock market went up, economic forecasts were positive, and holiday sales closed strong. We ended on a good note, but the sour start put a damper on the whole composition.”

 

 

   The “regions” looked at in SRI’s quarterly consumer confidence index report are “metropolitan statistical areas” (MSA’s). An MSA is a core urbanized area of 50,000 or more people plus adjacent counties with strong social or economic ties, as measured by commuting patterns.  In this report, an MSA is referred to by the name of its principal city.

 

   SRI has been following quarterly consumer confidence trends by MSA since the 4th quarter of 2001 – the quarter following the 9/11 attacks that rocked New York City, the State, the nation and the world.

 

   Comparing the 4th quarter of 2004 with the 4th quarter of 2003, consumer confidence in the MSA for:

-Albany went down 3.0 points and remained #1

-NYC stayed the same and remained #2

-Rochester went down 1.3 points and remained #3

-Binghamton went up 3.7 points and moved up from #5 to #4

-Syracuse went up 0.5 of a point and moved down from #4 to #5

-Buffalo went up 0.5 of a point and remained #6

 

 

 

The intent of the Consumer Confidence Index is to measure peoples’ willingness to spend, as opposed to their ability to spend. The six MSA’s studied - Albany, Binghamton, Buffalo, New York City, Rochester, and Syracuse - are profiled in an attempt to provide regional measures of the state’s economic health.

 

The SRI survey measures current and future consumer confidence, which combined provides the overall consumer confidence.

 

 

While Consumer Confidence is reported as an index number, the buying plans portion of the survey reflects the percentage of respondents who plan specific expenditures in the next six months. Buying plans for the fourth quarter of 2004 varied greatly from region to region:

 

Buying Plans: 4th Quarter 2004, by MSA

 

Albany

Binghamton

Buffalo

NYC

Rochester

Syracuse

Car/Truck

15.8%

(down 0.9 pts)

14.1%

(up 3.2 pts)

13.7%

(down 1.4 pts)

13.7%

(up 1.9 pts)

11.7%

(down 2.8 pts)

14.1%

(up 0.3 pts)

Computer

 

13.4%

(up 1.8 pts)

8.3%

(down 0.2 pts)

10.2%

(down 2.7 pts)

17.1%

(up 0.1 pt)

13.1%

(up 1.7 pts)

9.7%

(down 2.0 pts)

Furniture

 

20.2%

(up 0.3 pts)

17.3%

(up 4.0 pts)

13.2%

(down 1.9 pts)

23.9%

(up 0.2 pt)

16.7%

(up 1.7 pts)

17.8%

(up 2.8 pts)

Home

 

4.6%

(no change)

3.2%

(down 0.9 pts)

2.2 %

(down 4.9 pts)

5.8%

(down 1.1 pts)

2.9%

(down 0.5 pts)

2.4%

(down 1.7 pts)

Maj. Home Improvement

23.4%

(up 2.6 pts)

18.5%

(up 0.3 pts)

13.2%

(up 3.1 pts)

16.8%

(up 2.1 pts)

18.0%

(up 1.3 pts)

19.5%

(down 3.1 pts)

( ) reflects change from previous quarter

 

The SRI survey was conducted by random telephone calls to adults over the age of 18.  The New York City index is based on an average of SRI’s monthly consumer confidence surveys.   Each of the other metro area indexes is based on over 400 respondents. For more information or comment, please contact SRI Director Dr. Douglas Lonnstrom at 727-939-3774.   Survey Cross-tabs and frequencies for the consumer confidence of each metro area can be found on the Internet at: www.siena.edu/sri/surveys.asp.