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J.
Spencer & Patricia Standish Library
515 Loudon Rd., Loudonville NY 12211
Main 518-783-2517 AV
783-2337 Reference 783-2988 |
MARKETING AND MANAGEMENT WEB SITES
See the Marketing and
Management Dept.
homepage for a description of Siena's program.
Marketing General Websites
Ad*Access
Advertising World
Emergence of
Advertising in America
Green Book--a Guide for Buyers of Market Research Services
Know This?--for Marketing, Market Research, Internet
Marketing and more
Market Research (Export.gov)
Marketer's Portal
Marketing Links (Advertising Age)
Sample Marketing Plans
Painted Cows.com Index
Management General Websites
American Business Association
@Brint --Provides broad
range of resources from leading business publications & academic
sources
Business.gov--U.S.
Business Advisor
EWEB: Entrepreneurial Resources on the Web
Working Knowledge for Business Leaders--Harvard Business
School
Business General Websites
BEOnline Plus
Rutgers
University Business Resources
Company Information
Some things to think about before doing company research:
Is the company public or private? Public companies are required to
disclose information to the SEC while private companies do not.
Therefore more information is available for public companies.
Is it a parent or subsidiary? If the company is a subsidiary brand
information and company information is usually only available under the
parent companies name.
Ex. Aquafina bottled water is a subsidiary of Pepsico. Searching
for information on Pepsico will also get you information about Aquafina.
Using company websites
Most companies have a web presence. Valuable information can be found
here. Click on links labeled "About" or "Company Information" or "Investor
Relations". Keep in mind that these sites are biased since
they are used as public relations tools by the company.
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Company Profiles
Business and Company Resource Center
Business and Company ASP
Dun and Bradstreet Microcosm--Capital Region
Business Profiles
Hoover's Online--Provides basic company information on 43,000
of the largest public and non-public companies in the US and UK
Thomas Register of American Manufacturers
Company Rankings
Fortune 500
Forbes 500
Forbes America's Largest Private Companies
Forbes 200 Best Small Companies in America
Company Financials
The Annual Report is the main document used by most public
companies to disclose company information to shareholders. Remember that
these reports while containing factual information about the company are also
used as public relations tools. To obtain a truly accurate view of the
company consult other resources in addition to annual reports and the company
website.
Annual Reports Service--free directory of online reports
AnnualReports.com
CAROL: Company Annual Reports On-Line - International
The Securities and Exchange Commission (SEC) requires companies
which sell stock (public companies) to file financial reports. 10 K and 10 Q Reports provide more detailed financial
information than annual reports.
Lexis Nexis--SEC
Filings and Reports
EDGAR Database:
the Electronic Data Gathering, Analysis, and Retrieval system
contains most SEC filings
ValueLine--financial information on public companies--To use this
resource Ask for it at the Circulation Desk
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Company History
International Directory of Company History
Print volumes located in Reference Collection HD2721 .I5
Online version available when using
Business and Company Resource Center
Database
AnnualReports.com
Industry Information Standard and Poor's Industry Surveys
Contains key industry ratios/statistics, comparative
company analysis & industry overviews. Located in the Reference Collection
HG4051 .S82
County Business Patterns
Current Industrial Reports
Information Technology Industry Council
Manufacturing, Mining and
Construction Statistics--US Census Bureau
Trade.gov--from International Trade Administration
U.S. Industry and Trade Outlook
Zip Business Patterns--US Census Bureau
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Industries by Topic
Automotive
Auto Industry--covers
the UK
Automotive Digest
Automotive Industries
Automotive Industry Action Group
National Automobile Dealers Association
Banking and Finance
American Bankers Association
American Financial Services Association
Electronic Funds Transfer Association
Financial Managers Society Inc.
Financial Planning Association
Government Finance Officers Association
National Association of Real Estate Investment Trusts
Securities Industry Association
Security Traders Association
Communications
Association of American University Presses
Association of Telemessaging Services International
Magazine Publishers of America Inc.
National Press Club
National Public Radio
Newspaper Association of America
Public Broadcasting Service
United States Telephone Association
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Construction and Housing
American Institute of Constructors
Manufacturing, Mining and
Construction Statistics--US Census Bureau
National Association of Home Builders
Thomas Register of American Manufacturers
Food and Beverage
American Beverage Association
American Institute of Baking
American Poultry Association
Beer Institute
Beverage Digest: Data and Statistics
Beverage Industry
Food Marketing Institute
National Cattlemen's Beef Association
National Dairy Council
National Restaurant Association
Retail
Food Marketing Institute--Facts and Figures
International Council on Shopping Centers
Motion Picture Association of America
National Association of Convenience Stores
National Retail Federation
Recording Industry of America
Toy Industry Association, Inc.
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SIC
and NAICS
North American Industrial
Classification Systems (NAICS)--2002
Revision
Standard Industrial
Classification (SIC) Manual--1987
Convert SIC
codes to NAICS
Business Plans
BusinessPlans.com
Small Business Administration (SBA)--Information on writing business plans and starting a business
Business Plan Archive
Regional Information
Business Review--Serving New York's Capital Region
Business Review Book of Lists--lists
of who's doing business in Capital Region-Ref
F129 .A3 B55
Capital District Regional Planning Commission (CDRPC)
-covers Albany, Rensselaer, Saratoga and Schenectady counties
Dun and Bradstreet Microcosm--covers Capital Region and counties to the West and South of Albany
Labor Market Information--covers counties of NY; wages,
employment and reporting units
New York State Dept. of Labor
New York State Small Business Development Center
Statistics and Demographics
U.S. Census
American Factfinder
Bureau of Labor Statistics
ClickZ Stats
Consumer Expenditure Survey--from the Bureau of Labor Statistics
County Business Patterns
Demography and Population Studies
Demographics Statistics from FedStats
Fed in Print
NationMaster--data
source that provides a way to graphically compare nations
Population Reference Bureau--population, health and environmental information on 200
countries
Statistical Abstract of the United States
Statistical Resources on the Web
STAT USA
United Nations Statistics Division
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Country and International Business Sources
Country Information
CountryWatch--current information and news. Country Reviews
provides demographic, political, economic,
business, cultural and environmental information.
Kwintessential Language and Culture Specialists
LANIC (Latin American Network Information Center) --also covers Caribbean
NationMaster--Data source
and provides a way to graphically compare nations. Vast compilation of
data from CIA World Factbook, UN and OECD
Portals of the World
CIA World Factbook
International Business Statistics
Eurostat
Foreign Trade Statistics--data from the U.S. Census Bureau
Internationalist--Center for international business and travel
MSU Global Access
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